PREMIER INN – APP FILM ▶

To support the ease of booking on the go, Premier Inn (the UK’s biggest hotel chain) were looking to create a spot to promote the re-launch of their app, and encourage downloads.

This live-action, stop-motion animation film communicates all the app’s features and functionality following the main character, George, on a typical day in London. See if you can spot key landmarks and a rogue unicorn (as per the client’s request!).

Responsibilities

Producer: Project management // Assisting Creative Director and Animators // Storyboarding // Presenting // Internal briefing // Shoot production // Casting // QC and final delivery of assets.